Take-Two announced during its first quarter conference call that Borderlands 2
is doing incredibly well in terms of pre-orders at retail.
"Consumer anticipation is phenomenal," said Karl Slatoff, chief operating officer of Take-Two about Gearbox's shooter. "Pre-orders are currently the third highest of any title in Take-Two's history, behind only Grand Theft Auto 4
and Grand Theft Auto: San Andreas
For context, Grand Theft Auto 4
made $500 million in its first week
, selling 6 million copies, with 3.6 million on its first day.