After dismissing its Inside Xbox teams in the US
earlier this year, Microsoft has hired a new exec to oversee the creation of original video content for the Xbox brand. Nancy Tellem will oversee a new LA-based studio responsible for producing the content and report directly to Microsoft Studios corporate VP Phil Spencer.
Tellem's last post was with CBS, where she served as entertainment president. Her first goal is to put together a team who will start production on exclusive series for Xbox, content that will reach "a very broad range of consumers," she hopes. "We're going to reach out to a very broad range of consumers. When I first got to CBS we looked at what the core audience was and built from there, and that's just what I'm going to do again."
The types of content she'll help produce aren't set in stone right now – it could be long-form content or more short-form independent pieces. "What's so exciting about this opportunity is we're looking at the next iteration of television," Tellem told LA Times
. "We're starting from scratch and we'll be looking at linear and interactive content, both longer-form, like television, and shorter form."