2K Sports' NBA 2K13
is reaping the benefits of EA's inability to develop a basketball game, with publisher Take-Two announcing the game has surpassed franchise sales records. Although no specific figures were provided, NBA 2K13
reportedly sold 49 percent more worldwide during its first-week sales than previous record holder NBA 2K11
."Our early sales figures are a validation of our ongoing efforts to push this franchise to new heights," said 2K Sports VP of marketing Jason Argent. "We owe it to our great fans to continually improve our title - year in and year out - and that's exactly what we've done with NBA 2K13."
And, hopefully, Argent is sending an Edible Arrangement over to EA Sports HQ to thank them, as well. EA's canceled NBA Live 13
, intended as a digitally distributed product
, was the third year in a row Electronic Arts didn't show up for the basketball match.