We know pretty much all there is to know about the dissolution of THQ, how its valuable studios and properties were sold off
, while others were left to fend for themselves
. We're pretty well versed on why it all happened
. Now, former THQ president Jason Rubin has given MCV
his opinion on why the publisher went south.
Rubin refuted the notion that THQ was simply a victim of a changing industry, that it was unable to keep up with bigger publishers. "THQ had every chance to survive," he said, "had it not made massive mistakes." Said mistakes – things like bungling uDraw
, the Warhammer 40K MMO
– didn't happen on Rubin's watch, however, as he was only appointed in May of 2012
. Ultimately, there was "too much negative hanging on [THQ's] books," he said.
THQ's failure didn't boil down to bad luck either. "Could Homefront have caught a nerve and sold 10m copies? It's possible I guess, but probably not without better production," he said, adding that luck certainly wasn't a factor in THQ's decision to cancel Warhammer 40K: Dark Millennium Online
. "That was simply a bad decision in a sea of bad decisions."