If you think the the absence of Brett Ratner
is the only thing holding Farmville
back from becoming a truly exciting cross-platform brand, then you're probably Brett Ratner. The brash bad boy director of Rush Hour
fame is adapting Zynga's game for television. Ratner will serve as executive producer on the half-hour animated series, aided by Canadian television production firm Six Eleven Media."FarmVille is one of the most exciting brands out there today and its cross-platform opportunities are endless,"
Ratner said in a statement to the Wall Street Journal
. "I am thrilled to be expanding the brand with existing fans and also engaging a whole new audience."
Zynga is no stranger to cross-promotion, having already struck up a deal with Hasbro to produce a line of board games
based on its properties last year, one of which was – you guessed it – Farmville
. Zynga also just reported a $209.4 million loss
for 2012, subsequently shutting down three of its games
, including CityVille 2