"We believe over the next five years we can break a 100 million unit installed base," Medhi said during an interview with OXM. "That's something we're shooting for, it's not a financial plan as such, it's just rough numbers if you will. To sell another 25 million, half of those will probably come from replacements, but half will come from new buyers."
"The way we'll break into those segments," he continued, "is by hitting new price points, getting new classes of entertainment to come with the Xbox, and breaking into new customer segments." We're not quite sure what a new class of entertainment for the Xbox might mean, or what customer segments remain untapped after such a long console cycle, but "new price points" sure does pique our interest.