Microsoft's benchmark price for Xbox One games in the UK is £50 ($77), the same as Xbox 360 games and likewise matching the unchanged price point in the US
. When asked about Microsoft Store
prices for Xbox One games, a Microsoft spokesperson told Joystiq, "Microsoft first party games will cost £49.99, the same as Xbox 360 games currently."
That should translate into suggested retail prices of £50 across the board on most games, and likely the traditional retailer cuts to around the £40 mark. Sony has yet to announce anything on PS4 game pricing in the country, but Sony Computer Entertainment America boss Jack Tretton put the US upper limit at $60
in an interview shortly after the console's unveiling in February.