Retailers Amazon UK
have posted messages stating that all PlayStation 4 pre-orders made on or after August 6 will not be rendered on launch day. On August 1
, retailer GAME stated it was unaware of its launch day allocation, but promised pre-order customers would have "priority" on stock.
Many retailers started taking PS4 pre-orders
on June 10, following Sony's $399 announcement
at E3. On top of pre-orders for the console itself, many retailers are also accepting pre-orders for the DualShock 4
controller and the PS4 Eye camera
, priced at $60 each.