Pre-orders of Payday 2
already made back the money that publisher 505 Games provided Starbreeze Studios for development, Starbreeze CEO Bo Andersson-Klint said in a statement to investors (translated by Gamereactor
). Payday 2
launches on August 13, and any incoming sales are profit to be split between 505 and Starbreeze.
"Today Starbreeze has once again demonstrated that our strategy of focusing on our own properties is correct," Andersson-Klint said. "Not only have we managed to deliver a desirable product in Payday 2
but also executed a promotion that few companies of our size can. We now look forward to the royalty income that can secure the company's development of its own IP in the future. That Payday 2
generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy."
Hey, everyone. What day is it? Payday.