Sony's August 20 press conference at Gamescom may tell PS4 enthusiasts exactly when
they'll be able to shell out $400 for the new console, a post to the European Playstation Blog announced this week
The update describes the show's content as a briefing on Sony's "release plans for PlayStation 4." Announcements concerning the PS3 and Vita are also planned.
You can start virtually camping out for the conference here
, which begins at noon EST. In contrast, Micorosoft has scheduled a keynote led by Corporate VP of Microsoft Phil Spencer
. Spencer described its August 20 conference as a "really short" show emphasizing developers and their games, including an exclusive installment to "Europe's biggest franchise."