"Vita had a good summer, the Mega Pack is one of the things that has boosted performance by more than 100 per cent," said PlayStation UK managing director Fergal Gara . "It's now in growth year-on-year. And you've seen several pieces of news at Gamescom which will only help. So that means we can feel optimistic."
As Gara mentioned, Sony attributes much of this success to the release of the Mega Pack, a collection of 10 Vita games installed on a single 8GB memory card which has a retail price of £35 ($54.57). The Mega Pack is also available as a pack-in game with certain Vita systems for £170 ($265.06). Both the bundle and the standalone game made their retail debut on June 21.
Sony Computer Entertainment Europe president and CEO Jim Ryan also believes the Remote Play functionality of the PlayStation 4 will provide a boost to the handheld's sales.
"The ability to play all 32 PS4 launch titles using Remote Play does a lot for the Vita catalogue," said Ryan.