"Call of Duty is an entertainment juggernaut and cultural phenomenon. We are excited for the upcoming release of the new installment of this blockbuster franchise, Call of Duty: Ghosts," said Gamestop exec. Bob Puzon. "We look forward to celebrating the worldwide November launch of this great game that is on track to be the most pre-ordered title of the year."
The statement by the mega retailer comes as a slight surprise, given the annualized release of the series had yet to show fatigue, especially in the face of next week's Grand Theft Auto 5 launch.
Last month, Activision Publishing CEO Eric Hirshberg was quite clear that pre-orders for Ghosts were "well below the record-setting pace set by Call of Duty: Black Ops 2 last year."
"Our quantitative consumer research indicates that hesitation amongst past COD pre-orderers is primarily due to not knowing which platform they will be playing on, which is natural at this time in the console transition," said Hirshberg recently, referring to the imminent launches of PlayStation 4 and Xbox One.
ACTIVISION'S CALL OF DUTY®, EMINEM COME TOGETHER FOR ULTIMATE FAN OFFER
Pre-Order Call of Duty: Ghosts at GameStop to receive Special Price offer to Purchase
Eminem's new The Marshall Mathers LP 2 Featuring Bonus Studio Track for Limited Time
Santa Monica, CA - Sept. 9, 2013 - The year's most anticipated game, Call of Duty®: Ghosts, and music icon Eminem are giving fans another reason to line up this November 5th. With Activision's new blockbuster Call of Duty and Eminem's new The Marshall Mathers LP 2 (Aftermath/Interscope) dropping on the same date this November, fans of both are in store for an incredible offer at a great price. In close collaboration with GameStop, anyone who pre-orders the game at GameStop will get their copy of Call of Duty: Ghosts at launch, which will include a code, at time of pick up, to download a special edition of Eminem's new The Marshall Mathers LP 2 featuring an exclusive, bonus studio track at a special price of $8.99.
"The energy and intensity of 'Survival' really matches Call of Duty: Ghosts," commented Eminem. "I'm excited to continue to be a part of the franchise."
This program continues the close coordination announced in August, when Eminem first revealed "Survival," a track from the upcoming album release as part of Activision's worldwide live reveal event for the multiplayer mode of developer Infinity Ward's new title. The ongoing collaboration between Activision and Eminem will continue later this month with a music video trailer featuring "Survival" and Call of Duty: Ghosts, and will extend throughout the launch of the blockbuster title.
"Call of Duty is the ultimate adrenaline rush. It's the intensity and heart-pounding excitement you feel as the action unfolds. And Eminem embodies this same spirit and captures this in his music," said Tim Ellis, CMO of Activision Publishing, Inc. "The breadth of this program takes our partnership to a new level and will continue to unfold in the months to come. It's going to be a massive day in entertainment with the launch of Call of Duty: Ghosts and Marshall Mathers LP 2 both hitting on November 5th."
The offer is redeemable through Monday, November 19th, 11:59PM EST and applies to purchases of Call of Duty: Ghosts exclusively at GameStop locations as well as select additional retailers worldwide. Participating fans will receive a code on receipt with their purchase of Call of Duty: Ghosts. The code will make available for purchase at the special price of $8.99 an edition of The Marshall Mathers LP 2 featuring not only the track "Survival," but also a bonus, exclusive studio track.
"Call of Duty is an entertainment juggernaut and cultural phenomenon. We are excited for the upcoming release of the new installment of this blockbuster franchise, Call of Duty: Ghosts," said Bob Puzon, senior vice president of merchandising at GameStop. "We look forward to celebrating the worldwide November launch of this great game that is on track to be the most pre-ordered title of the year."
The news of this limited time offer follows additional pre-order headlines from last week, in which Activision and GameStop revealed that gamers who pre-order Call of Duty: Ghosts at GameStop will receive a pack of content that includes the bonus classic Simon "Ghost" Riley multiplayer character. Made famous in the original Call of Duty®: Modern Warfare® 2, the return of one of the most iconic characters in Call of Duty history as a playable multiplayer character is a first for the series and is a pre-order incentive only available at GameStop.
Published by Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI), and developed by Infinity Ward, Call of Duty: Ghosts will release on Xbox 360 game and entertainment system from Microsoft, PlayStation®3 computer entertainment system, PC and Wii U™ on November 5. The title will also release on the Xbox One, the all-in one games and entertainment system from Microsoft, and PlayStation® 4 later this year. Call of Duty: Ghosts is rated M for Mature (Blood, Drug Reference, Intense Violence, Strong Language) by the ESRB. For more information, please visit www.callofduty.com/ghosts,www.facebook.com/CODGhosts, or follow on Twitter @InfinityWard.
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, mainland China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future, including statements about the expected Call of Duty: Ghosts release date of November 5, 2013, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
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