Tony Key, senior VP of marketing and sales at Ubisoft, recently said the publisher's "feeling is the installed base of these machines will be much faster to take hold than previous generations" in regards to the PS4 and Xbox One an interview with Games Industry International
"In the first couple of years, we expect double the installed based of previous generations," he added, referring to the number of systems sold over the same period of time. "The reason why is: The last cycle was longer, so there's a lot of pent up demand." Key isn't alone in believing that the new systems will continue to sell well, as Sony's Jack Tretton projected
that three million PS4 consoles would be sold by the end of the year. The PS4 is off to a good start; the next-generation console sold one million units
within its first 24 hours at retail.
Key also spoke to the delay of Ubisoft's Watch Dogs
to spring 2014
in the interview, saying that "Watch Dogs
is designed to be a long-term brand for Ubisoft. We won't launch it until we know it's equaling the vision it can achieve."
Clarified language regarding Key's expectation for next-generation console sales.