The Bolt 2, revealed today
as a hybrid PC and Steam Machine, is not for the everyday market, Digital Storm Chief Brand Officer Harjit Chana told Joystiq at CES. The Bolt 2 will cost $1,900 when it launches later this month, and the system ranges in price from $1,500 to $2,800.
"Our brand itself is more about high-end systems," Chana said. "We're not really a more mainstream type of brand; we're focused on higher-tier. So that's where the Bolt 2 came in. We wanted to create a product that appeals to this type of market as a Steam Machine. Because obviously, when someone thinks of a Steam Machine, they think of something compact, hybrid – something they can place in their home theater environment as well."
The Bolt 2 is designed ideally for 4K gaming, with an eye on the future, Chana said.
"A $500 Steam Box isn't going to run a 4K TV," he said.
One $500 Steam Box, the SBX from iBuyPower
, won't run 4K, but neither is it a PC. The SBX is presented as a console Steam Machine, while the Bolt 2 is very much a PC Steam Machine. The Bolt 2 launching in January won't ship with a Steam Controller, but it will have the option to install the beta of SteamOS, which anyone can download now
. The true Steam Machine version of the Bolt 2, with the controller and SteamOS, will launch later in the year. The Bolt 2 will always run both SteamOS and Windows.
"The whole idea with it being such a high-end product, is we had to make it a hybrid because they're so high-end you can't just run SteamOS because SteamOS is still very limited, for what it is," Chana said.
There is a "pretty big" market for high-end gaming PCs, Digital Storm Senior Technician Robert Wall said. The Bolt 1 launched last year and did "extremely well," he noted:
"We've got a ton of great interest. Even online right now, there's tons of interest, people that want this."