Warner Bros. is considering an investment in Machinima
of $10-15 million, reports the Wall Street Journal
Machinima, a multi-channel YouTube platform, received $35 million from Google in the past, but according to AllThingsD
, was unable to secure a mega-round of $70 million last year and is still looking for a new CEO. We've reported on binge and purge layoffs
at the company for the past two years
Warner's obvious synergistic interest in the network would be to help promote its Infinite Crisis
MOBA, which is the publisher's big play for the esports demographic. Machinima claims it has over 200 million unique visitors every month.