In response to EA's win last year, COO Peter Moore said the company had made plenty of mistakes: "These include server shut downs too early, games that didn't meet expectations, missteps on new pricing models and most recently, severely fumbling the launch of SimCity. We owe gamers better performance than this."
This year, we launched a critique of online service to supplement our standard game reviews, called State of Service. It was driven by the need for more longterm evaluation of games as customer service, as illustrated in part by EA's SimCity and Battlefield 4 launches.
Still in the running for the Golden Poo are TWC, Comcast, Koch Industries, Monsanto, Verizon, Wal Mart, McDonald's, Bank of America, Ticketmaster and American Airlines, with more still to be named.