"Historically we'd always make software for formats that didn't exist yet. What I'm trying to do is start up a new venture now, with a five or ten year roadmap," Kenwright said of Starship. "There's no point competing in the current marketplace; it's already established. It's important to set your stall out for the next generation of tech."
Starship is said to be led by industry veterans from both Evolution Studios and Sony Liverpool, which Kenwright plans to leverage by "formulating memorable IPs with genuine use and need. The idea was to take some of the best gaming talent in the world and then move it slightly outside games." He wouldn't commit to any genre for the studio's future, though a racing game seems to be the obvious choice, given the former Evolution founder's history.
Kenwright did add that the studio "had meetings in the automotive sector with companies and they say that some of the visions we have blow their minds. We're really out to change the game." Its first project is slated to be revealed at E3.