Amazon additionally revealed Sev Zero, an internally developed, Fire TV-exclusive tower defense game that allows multiple players to join in using connected tablet devices. The company revealed that it has more than a dozen games in development at its newly formed Amazon Game Studios division, following up on its purchase of Killer Instinct developer Double Helix earlier this year.
Amazon Fire TV will host "thousands" of games from publishers like Ubisoft, Electronic Arts, and Disney. Amazon will sell a Bluetooth controller separately at $40, confirming rumored designs. Games, on average, will cost less than $2 each, and will be available from an App Store-like marketplace.
Amazon Fire TV launches today, and is priced at $99.
Update: Amazon's Pete Larson told Engadget's Ben Gilbert that the Fire TV is "absolutely not a game console," emphasizing the device's content streaming functionality over its capabilities as a gaming platform.