While GameStop already secures exclusive content for some major releases, this means the retailer may involve itself earlier in the development process than usual. As Sebastian clarified to GamesBeat, the retailer would be "getting involved at the time of game development where there could be some content exclusive to [the retailer] included in the game." GameStop spokesperson Jackie Smith also added that the company is working with development partners "to get both physical and digital exclusives for our customers."
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