If statements made during a Sony international investor conference call are to be believed, the company has managed to cut PS3 manufacturing costs by "about 70%, roughly speaking." Sony Corp CEO Nobuyuki Oneda stated that this was "on schedule." Concrete numbers haven't been revealed, but based on various reports since the PS3's inception, estimates are that the console now costs around $240 (£146) per unit -- way down from the original cost of $800 (£485).

The upshot of all this is that at the current price Sony is guaranteed to be profiting from each machine sold -- and about time too! -- but there's also enough leeway for the company to announce that much-requested $100 price cut and still be profitable. Whether this will happen or not depends on how much Sony values consumer satisfaction and increased userbase over recouping some of those hefty losses the PS3 suffered in the early years.

[Via Edge-Online]

Sony has confirmed to us at a holiday showcase event in New York City tonight that the PlayStation Eye game, EyePet, will definitely be heading to the US in time for the holidays. Our roving reporter, Andrew Yoon, says that the game will be available standalone as well as bundled with the PlayStation Eye camera.

Previously, the game was only announced for a European release after it was first revealed at Leipzig GC last year. We're happy to see the adorable simian-dog-thing will be making the jump across the Atlantic and won't be suffering from the chronic case of Q1-2010 flu that's making the rounds.

If you're hungry for more, check out Engadget's video from today's event, or our impressions from E3.

With Rhianna Pratchett's most recent projects -- a trio of Overlord titles -- complete, the game scribe took some time out to discuss what it was like to write for three games at once, what she's looking forward to in the future, and why Faith in Mirror's Edge wasn't quite as talkative as originally planned:

Did you have any difficulties writing for three different platforms? What are the differences and limitations of writing for one platform over another?

It was mainly a question of age ratings. I'm sorry it's not more of an exciting answer. The Wii and DS, Dark Legend and Minions, were aiming for a lower rating than Overlord II, so there were certain things that I couldn't talk about in the scripts -- mainly to do with excessive violence and debauchery. You know, all the really fun stuff.

You can certainly get away with more by taking a comedic angle, but games ratings are actually pretty stringent. I don't think it impacted too much on the Overlord feel, although it was a shame to lose things like drunken minions and mistresses. Okay, in Dark Legend the lead character is only 16, so a harem might have been rather wishful thinking.

There was a definite need for economy of language when it came to the DS, which was a little more restrictive. Condensing a loquacious character like Gnarl was quite a challenge. Other than that it was really just trying to capture the right Overlord tone.

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It's approaching that time. Development cycles are coming to an end, the summer trade-show circuit is in full swing and Christmas is fast approaching. That means publishers are starting to nail down release dates for this year's must-have X-mas present. Borderlands is the latest game to be dated and it will be available to grab off store shelves in October, as planned. October 20, to be exact.

That's the American date, anyway. Europeans can expect to wait three days more to get their hands on Gearbox's RPG shooter with a much improved art style, on October 23.

[Via Big Download]