THQ 'not to actively pursue further development' of MX vs ATV franchise
As part of its announcement of a "strategic realignment" of internal studios, THQ revealed that it has no current plans to continue the MX vs ATV franchise. In addition to moving away from movie licenses and children's games, THQ has "decided not to actively pursue further development of the MX ...
THQ laments 'disappointing' quality in recent games
THQ's earnings release and investor call have seemed to pile on the poor Red Faction series. CEO Brian Farrell called out Armageddon's disappointing sales in the release, and announced the effective cancellation of the series in the investor call. Elsewhere in the call, he lamented the ...
MX vs. ATV dubbed a noble, though not successful, experiment
In trying to reinvent itself, THQ has tried some interesting things; unfortunately, many of these experiments haven't been successful. Take, for example, MX vs. ATV Alive, the publisher's budget-priced take on the motocross mainstay. "We were trying to take some of our learnings from the ...
MX vs. ATV Alive launch trailer gets appropriately dirty
If you like two- and four-wheelin' around dirt pits, up ramps and into the air, you'll probably want to watch this launch trailer for MX vs. ATV Alive. Or ... you'll want to go do those things outside. Don't let us keep you! ...
MX vs. ATV vs. Xbox 360 Avatar Marketplace
Downloadable content is central to THQ's strategy for the (initially) budget-priced MX vs. ATV Alive. So it should come as no surprise that THQ is seeking DLC opportunities even outside of the game. A bunch of Xbox 360 Avatar items based on the off-road racer are available through the Marketplace ...
Expect MX vs. ATV Alive DLC every two weeks
MX vs ATV Alive's business model is built around a simple concept: lots of DLC. The racer will retail for $40 in the States (£29.99 in UK) and will have new DLC every two weeks, according to THQ's corporate global brand manager Ali Bouda, speaking to MCV. "We have extensive DLC ...
MX vs. ATV is Alive with DLC trailer
The latest trailer for THQ's "budget" priced MX vs. ATV Alive shows off some gameplay and where the company hopes you'll be spending plenty of time: the DLC store. ...
MX vs. ATV Alive goes bar-to-bar in latest trailer
We always thought the sport of motocross was a gentlemanly affair, where mature and responsible competitors enjoyed a smooth ride around on their motorized bicycles. But apparently that's not the case. As shown in this MX vs. ATV Alive trailer, the sport can be rather violent -- even extreme. ...
MX vs. ATV Alive DLC starts with Suzuki bikes
THQ's strategy for the MX vs. ATV Alive includes lots of DLC. Knowing that it's part of the game from the outset means THQ can show off downloadable extras even before it launches at $40 this May. You'll be able to go into a purchase of this game secure in the knowledge that you can buy some ...
MX vs. ATV comes Alive in May
THQ's MX vs. ATV Alive was finally made official today, as the publisher announced that the experimental off-road racer will be released this May for $40 on PS3 and Xbox 360. It's experimental, by the way, because this is THQ's long-discussed first "hybrid" game, with a "budget" disc price ...
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