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Battlefield: Bad Company 2 multiplayer beta hits Nov. 19, exclusive to PS3

PS3 owners will soon have another exclusive to brag about in addition to Uncharted 2. EA and DICE announced today that the multiplayer beta for Battlefield: Bad Company 2 will launch on Thursday, November 19, exclusively on Sony's console. As with the recent God of War III demo, a beta code will be offered as a pre-order incentive from GameStop, Amazon and Best Buy (visit the game's official site to check which other retailers are participating).

The beta will focus on one of Bad Company 2's new multiplayer game types: Rush. This multi-stage battle takes place on a map called Arica Harbor, which is broken into unique areas for each round. American forces push forward on foot and in vehicles to scrap with Russian troops outside a military base, in an urban environment and eventually at the harbor itself in a "last stand" scenario.

EA plans to begin a PC round of the beta in December, followed up by an all-new multiplayer demo for PS3, Xbox 360 and PC early next year. The finished game hits shelves on March 2, 2010. We recently had the opportunity to play in the multiplayer beta and will bring you our hands-on impressions tomorrow morning, November 6 at 9:00 a.m. PT / noon ET.

Black Friday deals for Kmart and Sears revealed

And there it is. The first shot across the bow. The first salvo of sweet – yet brief! – holiday sales offers. The first indication that, yes, the day after Thanksgiving is going to be Hell for retailers once more. Behold: The video game-related Black Friday sales selections of Kmart and Sears, which we've posted after the jump. Please avoid trampling one another as you make your way down there.

Here's a few big ticket items: Kmart's offering a free copy of Halo 3: ODST with the purchase of every Xbox 360 Elite, and both stores are cutting prices on a ton of big-ticket games (L4D2, Dragon Age, Brutal Legend) by $20. November 27 is going to be a long, long day, friends.

[Via GamerDeals]

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Unreal Development Kit brings Unreal Engine development to the masses

No, Whizzle and The Ball aren't Cincinatti's crazy drive-time zoo crew, rocking WKRP with six hours of fart jokes, crank calls, and toilet-flushing sound effects – instead, they're two new indie games built entirely using the hey-isn't-that-expensive Unreal Engine 3. Or, if you want to get specific, built using the just-announced (though expected) Unreal Development Kit, or UDK for the acronymical out there. Sure, Unreal Engine 3 is super enough to bring you games like Gears of War 2 and Batman: Arkham Asylum, but as long as you're using it for non-commercial or educational purposes, UDK is available totally free of charge.

You can download the Unreal Development Kit for yourself from Big Download, and while you're over there read their blowout coverage, including interviews with Epic Games, Whizzle's Psyonix Studios, and The Ball's Toltec Studios. We've got images and descriptions of both games, along with a video from Psyonix, after the break.

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Give thanks for Bit.Trip Void on November 23

Gaijin Games has announced a release date for the third game in its abstract, chiptune-infused Bit.Trip series. Bit.Trip: Void, which involves using the Nunchuk's analog stick to absorb and/or avoid dots based on color, will arrive in North America on November 23. "That's right, the week of Thanksgiving!" the announcement notes. "Total sweetness in the village." Like Beat and Core, it'll cost 600 Wii Points.

If you like the music from the Bit.Trip games, you'll also be delighted to know that the soundtrack for Bit.Trip: Beat is now available for purchase on iTunes and CDBaby, with releases to follow on pretty much every online and mobile music retailer you've ever heard of, and several you haven't.

Finally, proving its allegiance to the chiptune community. Gaijin Games announced that it will sponsor this year's Blip Festival in New York City. Classy!

Card-based Madden Ultimate Team mode coming in January


Click to open the foil wrapper on a giant version.

Well, this is a rarity: A sports game mode that's too nerdy even for us. When "Madden Ultimate Team" mode comes to Madden 10 on 360 and PS3 for free in January, you'll collect packs of cards (or buy them via the in-game store) and use those cards to compose a fantasy team, customizing everything from your head coach and stadium to your plays and players. You can then pit your ultimate team against those of other players or the CPU. Think fantasy football mixed with ... well, let's be honest, Pokemon.

Wow guys, really? Collectible card game battling? We thought Madden players were supposed to be the cool ones, but you're getting into some really noogie-prone territory here.

Possible free Lego Rock Band with $20 Old Navy purchase on Black Friday

We're going to approach this scanned Old Navy Black Friday ad with as much skepticism as we can muster, both because there are a lot of variables and because we, personally, are trying to convince ourselves not to join the Black Friday crowds at Old Navy, of all places.

According to the ad, the retailer will be offering free "Lego Rock Band video games" with purchases of $20 or greater on Friday, November 27. "Your preferred platform may not be available," the ad warns, presumably due to limited overall supply. We're wary that it could be a demo or something like that, but the fact that Old Navy will also be selling Rock Band 2 bundles, and giving away guitar controllers with said bundles, makes this doorbuster deal seem more likely. But it's still crazy to hand out a $50 video game with $20 worth of clothes.

If you want to check it out for yourself, Old Navy stores will be open at 3AM that day. Have fun!

[Thanks, Kneon!]

EA announces Mass Effect 2 Collector's Edition

Do you want your copy of Mass Effect 2 to have more mass? EA has you covered with the newly announced Mass Effect 2 Collector's Edition, available for $69.99 on Xbox 360 and $59.99 on PC. It includes pretty much what you'd expect from a collector's edition: a tin box, an art book, a DVD with making-of footage, and Issue 1 of the Mass Effect: Redemption comic. It also includes some unique weapons and armor for the game that are limited to this package.

Of course, if you've bought Dragon Age's collector's edition, this will be the second set of exclusive Mass Effect items you'll have earned from fancy game boxes! Mass Effect 2 (and this classy variant) will be out January 26 in North America and January 29 in Europe. Check out the full box art and the armor in our gallery.

Dark Void dev diary focuses on that guy in front of the jetpack

For us, the worth of protagonist Will in Dark Void isn't measured by his strengths as human being, but really just his awesome jetpacking. Airtight Games wants us to know there's more to like about the guy and aimed to make Will more in line with the typical Japanese game protagonist -- more believable and less of a "caricature."

The above video diary also shows us how Nikola Tesla ended up in the game. Tesla is just one cool dude, whether he's being played by David Bowie, building super awesome defense towers for the Russians, or -- in the case of Dark Void -- spearheading an entire rebellion by inventing jetpacks and gigantic airships.

Allow Activision to introduce you to Taylor Swift


If you're anything like us, you threw off your Taylor Swift comforter this morning, changed out of those Taylor Swift jammies, and thought to yourself, "Today is one more day to win a chance to meet Taylor Swift." Thankfully, Activision and upcoming family-friendly music game Band Hero are teaming up to make that dream a reality.

If you purchase a copy of Band Hero in the month of Novemeber (why, that's this month!), you can enter for a chance for two to meet Taylor Swift. Alright, alright, now calm down. You're panting. It's going to be alright. After you pick up your copy of Band Hero tonight, slowly remove the instruction manual from the inside of the game box and simply enter the code from its back at this website. According to the site, you could supposedly win some other stuff or something, but whatever.

GameStop creates additional digital media executive position

GameStop is serious about digital distribution -- and it's proved that by hiring another person to be in charge of it. Shawn D. Freeman will be the company's new senior vice president and general manager of digital business, taking a position that the company has just created.

Freeman has previously worked as president of Ticketsnow.com and senior vice president of resale for Ticketmaster, in addition to positions with Hotels.com and Handango. He'll be "responsible for overseeing and cultivating the company's digital business strategy," according to GameStop's statement. He'll presumably be working closely with the general manager of digital media, who is "developing and executing" the company's "digital acquisition strategy."

[Via GamesIndustry.biz]

Ratchet & Clank's primary audience isn't kids, but 20-somethings


It probably comes as no surprise to you -- our well-informed and educated audience -- but the Ratchet & Clank series isn't just designed for the kids. Edge spoke with Insomniac writer TJ Fixman, who expressed that the primary audience for the weapon-indulgent platformer is the "male 18-34" demographic. He notes that teens who played the first game back in 2002 are now in their twenties and stayed fans of the series.

Fixman notes that males under 18 could be the "interchangeable primary-secondary market," but that the PS3 user base skews older. He compares the Ratchet style to the Shrek series, explaining that Insomniac tries to find the right blend of humor that'll appeal to a large audience. Now the question remains: When will we see Ratchet & Clank again?

Assassin's Creed 2's Ezio is a really popular guy

We can just see Ezio now, dashing from one social circle to the next like a débutante on her coming out party. And how could we picture anything else after watching the latest developer diary for Assassin's Creed 2, where the game's main character is depicted as a card-carrying socialite.

So what if one of those groups happens to be full of vicious mercenaries? They'll help him learn how to fight! And sure, another group might be made up of "courtesans" (see: ladies of the night), but they'll teach him all about sneaking! And another group is full of ... well ... you get the gist, right? The game's handful of factions will assist Ezio as he murders his way through Renaissance Europe.

One final thing: even if you don't care about each group, make sure you stick around for the surprise treat nestled after the end splash screen. You'll thank us.

French mag shoots DS through wall, we all win

The simple truth is that we don't care why French magazine Amusement shot small electronic devices through a wall. Oh sure, there are reasons supplied. Specifically, the gallery in question is entitled "Overheating" and depicts several objects being hurled through a wall out of frustration -- including a DS Lite. Yet, once again again, the why really doesn't matter. The end result -- a flying, frozen mass of wood, sheet rock and plastic -- just looks cool.

And anyway, it's not like all of us haven't felt like hurling a console through the wall every now and then. Now we just have a handy visual reference.

[Via GameSetWatch. All images: Romain Laurent]

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Analyst: 'Sony was saved by the success of the Wii'

If you haven't heard, the PlayStation Wii is so successful, it pretty much prints money. Wait, Sony didn't make the Wii? Then how did the market analysts of DFC Intelligence come to the conclusion that "Sony was saved by the success of the Wii?"

According to DFC, the Wii's mainstream appeal forced Microsoft into a successful, but not entirely dominant position. "The main danger Sony faced was that the Xbox 360 would become embedded as the system of choice. Instead consumers flocked to the Nintendo Wii. The Xbox 360 had solid sales, but they have not been enough to give Microsoft anywhere near a breakout market position," the report explains.

Should enthusiasm for the Wii wane this holiday season, the recent price drop, coupled with with impending release of God of War III, finally positions the PS3 as a viable choice for mainstream consumers, the report notes. EEDAR's Jesse Divnich agrees, pointing out that Sony can finally utilize its leverage from the previous generation. "People who purchase a PS2 are more likely to purchase a PS3 in the future. Consumers, believe it or not, are pretty loyal."

Three years after the launch of the PS3, Blu-ray is also finally becoming a marketable feature for mainstream consumers, the report argues. "This holiday season Blu-ray movies are finally getting a major focus at retail ... Blu-ray clearly now becomes a strong selling point for the PlayStation 3." Undoubtedly, SCEA will create an ad that focuses on this aspect of the system that "only does everything."

While DFC's report comes off as incredibly bullish, it's understandable to see why there's some doubt over Sony's ability to capitalize on the moment. Let's not forget, this is a company that managed to fall from first to last place in the course of a year. "The cards are in Sony's favor and now is the time to make the most of them ... Now is the time for Sony to shine ... or else."

[Via CVG]

Source - Is it Time for the PlayStation 3 to Shine?
Source - How the venerable PlayStation 2 made it to 9 years old

Atlus replacing damaged Demon's Souls strategy guides

Is the print wearing off of the cover of your Demon's Souls strategy guide? It's not entirely because you've been holding it for hours with your sweaty hands, desperately thumbing through the few pages in a feeble attempt to improve your in-game performance. Atlus announced that the cover to the guide, included with the Deluxe Edition of the RPG, is conducive to "unusual cover ink/wear fading."

And because Atlus knows that you've grown attached to your security blanket strategy guide, the company will only ask you to send in the cover and first page if you'd like a replacement, and not the whole book. Full details on the replacement program will be posted here.

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