doog

I think this is a pond thing. Sure some of the ads are risque but its no big deal; there are plenty that are 'worse' that you see every day in the UK. Context, people, context. They are aimed slap bang at their target demographic, and they might not be the cleverest but I wouldn't say that Sony has dropped the ball here at all.

I must say to see the reaction on some US sites is very interesting. Your advertising must be boring as hell ;)