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Ken Aihara of Dentsu approached Mizuguchi with the project, but he initially refused.

Hmm, Mizuguchi says no to the world's largest advertising agency, but later has a change of heart.
Wonder what could've changed his mind ($$$).

Mizuguchi: "I hope to make Virtual Tokyo like a museum of Japanese pop culture. My friends abroad have told me often that there's so much materials and it's never preserved. This might be the perfect place for it."

So Tokyo is known to people from abroad as a city in flux, a place that's always changing.
Mizuguchi plans to create a museum, where things are preserved.

In fact, he is creating the anti-Tokyo.
And for what? Better ask the folks at Dentsu.