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M

Member since: Apr 7th, 2006

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Ad critic: Hitman ad titillates, but is it a murder/sex sim?

Apr 7th 2006 10:24AM (Joystiq)
Uh, rape/murder fantasy? No.

Bad advertising. Yes.

It's shock value for shock value's sake. It's as if a bunch of creatives were sitting around a conference room saying, "you know what's never been done before? A hot girl with a bullet hole in her forehead!"

It's cheap. For a good example of advertising that evokes death without being stupid, check out some of the past ads for The Sopranos. Beautifully shot. Strong concept.

And despite the headline, nothing about this is "beautifully executed." The shot is a ripoff from Sin City. The makeup looks pretty fake. And the headline's a pun.

Gamers are smarter than this nonsense.

Breakfast Topic: Have your say about our ads

Apr 7th 2006 10:06AM (WoW)
Advocating click fraud doesn't seem like the wisest way to deal with the problem. Especially if you're interested in continuing to make money from Google ads on your site.

I'd suggest blocking the URLs as much as possible. Does Google not have a way to block entire categories of advertisers from appearing on your site? How do people keep explicit XXX ads from appearing on their pages?

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