iom

The Hitman designers are provocative.
This is the way they build their games, this is the way they market it and of course this is the way their commercials are done as well.

Do not forget they're Danes, folks.
Just look at the news and you will see what I mean.

I am not schoked by this ad, on the contrary I think it sticks exactly to what Hitman is about :
You must execute the contract in the most beautiful way possible.
One is always very proud when he can get a Silent Assassin ranking on Hitman 2 or 3.
This is how I perceive the ad and I like it even more because it can be seen from so many angles.