-b-

totally agree with all you guys. this ad sucks.

ok. set aside that this in an ad. do you appreciate what's going on aesthetically?
also remembering that this is a brand association ad, don't you appreciate what its achieving in terms of opening up the creative space in the advertising world?
[i'm not asking these in some really aggressive way, I'm genuinely interested guys] please let me know what you think!

I get what you are saying, but you're missing the point too, the point of this ad isn't to try to sell people playstation 3's. Its simply for associating the bizarre, fantastical imagery with the simple words 'this is living'. It's like brand association, just trying to push this simple sentence as something that means fun, wild, etc. From then on its the purpose of other ads to push the product.

Whatever you guys. Just because Europeans can appreciate more of an abstract approach to advertising...
I like of lot of the Sony ads. In an age of media/consumer/advertising saturation, their adds really stand out as essentially small-art films that have a real aesthetic quality to them, requiring you to work more, than just sit there on your fat ass and be spoon-fed information. Which in the end, at least in Europe, is going to sell more product.
Apart from the TV ads, some of their billboards are really subtle and funny. Don't you guys appreciate this 'consumer art'? No?

I have this also, although the european version. it works fine, but is there anyway to make the eyetv accept the widescreen format that the wii sends to it? The software doesn't seem to have a 'stretch' widescreen mode, so all games have to be played without widescreen.

On a side note, does anyone know why there are no s-video Wii cables in europe? or why ones ive seen on the web only work with NTSC consoles? I'd be interested in picking one up if it could make the picture on the eyetv any less 'blurry'.