Rebelli0n

I disagree totally with the statement that other industries don't have negative reviews that attack the creators.

You brought up the car industry, have you ever seen Top Gear? full of the same sort of attacks on the engineers/companies, you imply 'never happen'. Thats a TV show with a viewership of around 350 million world wide.

Guess what? the car companies still loan them the car to have in the studio on the day of filming. (the review itself having been shot weeks before)

Ok, the show is funded by the BBC, (and this sort of thing is a good argument for the UK having such an organisation) so is free of direct advertiser pressure, but they also do a commercial ad reliant magazine, and ultimately rely on being sent demo cars.

But thats not the point, in your eyes they're 'unprofessional' anyway, because they didn't take into account 'someone with a family' might be a bit upset!, or adhere to your rather conservative views on how writers should self censor themselves.

Professional is being used here as a sort of code for bland, middle of the road, toe the line psuedo-PR, where every negative statement has to be qualified with a positive.

In the context of a writer, being 'professional' means creating interesting and informative writing. the writers relationship is with the reader, not the product creator or advertiser.

Being entertaining and interesting sometimes means developing a personal style that not everyone will like, but that some will really love.

There's no such thing as a 'purely objective' review. If you were to write such a thing, it would be little more than a list of features, and not at all captivating to read.

What you're thinking of, is a 'copy-writer', someone who writes what he is told for money, usually for ads or PR material, without his/her name attached to that text.

You put your name to something, it should be what you think unless you are the proverbial sell out.

OK, business is business you say, as rob has already pointed out on here, ultimately a game review sites business, is selling advertising to companies based on the readership. A readership that only goes there if there if they feel it's worthwhile.

You're going to have less and less people come to read your site if they think it's 'sold out', then who are you going to advertise to? Not a very good business model in the long run is it?