chance

1. Start making good cars and make them popular
2. Build brand reputation for being a reliable car by selling at a very reasonable price
3. raise prices ???
4. profit?

Wow, yeah an S4 over this any day.

I'm actually likely ordering an A4 soon. I'm not a BMW or Mercedes fanboy nor a Microsoft fanboy.

I do work in the game industry and my statement was just based on the fact that there aren't that many very active users of Playstation Home.

Audi....no one cares about Playstation Home.

Oh, and I'm sure it has nothing to do with the trillions and trillions of dollars our government prints and hands out?

Gas is already well over $3 a gallon here in California, by the time this thing actually comes out it will probably be close to $4 a gallon.

Man, I really want one of these. I start feeling guilty after spending more than 40k on a car though even if I can afford it.

333hp + AWD + 28mpg (for stronic version) is awesome.

I just wish they'd bring the 3.0 TDI version here.

"Don't forget the fact that the majority of Americans can't exactly fit inside a compact car that gets 30+ MPG."

Really? I'm 6'2" and I fit fine in the majority of compact cars. Also there are a handful of cars that get around 30mpg and aren't exactly that compact. The new A4 is a large car, almost as big as a BMW 5 series, and it gets 30mpg. (non-quattro version)

I think as Americans (in general) we need to be less fat and not stuff our faces with crap. Exercise is good too. But then again, unless you live in a major city with cultural diversity sometimes you don't have many choices in the diet area.

So does this mean Audi is going to buy out the Nissan GT-R, Corvette Z06, BMW M3, and Porsche 911 to make their roster the strongest?

Apparently you haven't compared a Mazda 3 to a Cobalt or any of those other listed vehicles. If you had, even the current gen, you'd know that the overall quality of Mazda 3 is way better than any similar car GM can offer. It's like saying I don't want a BMW 328, because you can goto Honda and get a civic for less. Not only is it nicer, it drives way better.