I am from holland, and I kinda like the advertising I don't see it as being racially charged at all. I'm not very big on Sony but I really can't see the problem with this commercial, it's not as if they are saying 'Yay super white power!' 'White's are superior' or something similar.
It wouldn't be any different to me if two white women where attacking each other. Honestly I can't see ANYTHING inappropriate I had to read the tekst first to understand there was a problem with the add.
To help analyse I would say that maybe, it has something to do with the fact that we don't have such a severe history of racism (in our own country at least).
Brief history lesson: We had no slaves in our own country. We did enslave like half of the world but we took them to other parts of the world like the U.S. A huge part of the U.S.was property of Holland, (like New York than called New Amsterdam) where we had our slaves working their behinds off.
No slaves, no great population of poor black people, we never had any special cinemas/pubs/diners etc. for black people like you guys still had in the fifties. So maybe we are less keen to see rasicm, if we haven't experienced it as much as you guys did?
On a side note, the only fragments of rascism (as I would call it) in my daily life are some remarks by friends (very mildy rasicst jokes) and stuff from movies.
Wii en la casa de Joystiq [update 14]
Nov 11th 2006 1:53PM (Joystiq)Ad critic: Sony's racially charged PSP ad [update 1]
Jul 4th 2006 7:45PM (Joystiq)I'm not very big on Sony but I really can't see the problem with this commercial, it's not as if they are saying 'Yay super white power!' 'White's are superior' or something similar.
It wouldn't be any different to me if two white women where attacking each other. Honestly I can't see ANYTHING inappropriate I had to read the tekst first to understand there was a problem with the add.
To help analyse I would say that maybe, it has something to do with the fact that we don't have such a severe history of racism (in our own country at least).
Brief history lesson: We had no slaves in our own country. We did enslave like half of the world but we took them to other parts of the world like the U.S. A huge part of the U.S.was property of Holland, (like New York than called New Amsterdam) where we had our slaves working their behinds off.
No slaves, no great population of poor black people,
we never had any special cinemas/pubs/diners etc. for black people like you guys still had in the fifties. So maybe we are less keen to see rasicm, if we haven't experienced it as much as you guys did?
On a side note, the only fragments of rascism (as I would call it) in my daily life are some remarks by friends (very mildy rasicst jokes) and stuff from movies.