Obviously people who want a controller like this are going to buy it, even if it is 40 bucks. All you joystiq guys seam to do is wine about price, well nobody is putting a gun to your head to buy it.
This guys doesnt know what he's talking about, think about it for a second. I'd bet that 95% of all PC Gamers do it has a hobbie, and are not casual gamers. The rest that are casual gamers play games like The Sims, and other similar games which work perfectly fine on integrated graphics. Secondly, the future of computers is integration, down the road I wouldnt be supprised if intel/amd would have powerfull graphics capabilities from thier Cpu. And finally, this is the kicker, Tim Sweeny, a guy from the same company says in this interview that the future of pc components (cpu, gfx, physics) is integration. here is the qoute
"Sweeney- Looking at the long term future, the next 10 years or so, my hope and expectation is that there will be a real convergence between the CPU, GPU and non traditional architectures like the PhysX chip from Ageia, the Cell technology from Sony. You really want all those to evolve in the way of a large scale multicore CPU that has a lot of non traditional computing power as a GPU has now. A GPU processes a huge number of pixels in parallel using relatively simply control flow, CPU's are extremely good at random access logic, lots of branching, handling cache and things like that. I think really, essential, graphics and computing need to evolve together to the point where the future renderers I hope and expect will look a lot more like a software renderer from previous generations than a fixed function rasterizer pipeline and the stuff we have currently. I think GPU's will ultimately end up being... you know when we look at this 10 years from now, we will look back at GPU's being kinda a temporary fixed function hardware solution, to a problem that ultimately was, just general computing."
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Jul 12th 2006 9:36AM (Joystiq)"Sweeney- Looking at the long term future, the next 10 years or so, my hope and expectation is that there will be a real convergence between the CPU, GPU and non traditional architectures like the PhysX chip from Ageia, the Cell technology from Sony. You really want all those to evolve in the way of a large scale multicore CPU that has a lot of non traditional computing power as a GPU has now. A GPU processes a huge number of pixels in parallel using relatively simply control flow, CPU's are extremely good at random access logic, lots of branching, handling cache and things like that. I think really, essential, graphics and computing need to evolve together to the point where the future renderers I hope and expect will look a lot more like a software renderer from previous generations than a fixed function rasterizer pipeline and the stuff we have currently. I think GPU's will ultimately end up being... you know when we look at this 10 years from now, we will look back at GPU's being kinda a temporary fixed function hardware solution, to a problem that ultimately was, just general computing."
The interview transcrip/video can be found here
http://www.nvnews.net/vbulletin/showthread.php?t=70056&page=8