plagiarize

don't forget that Mario is still selling hardware and software for Nintendo hand over fist. New Super Mario Bros sold almost half a million copies in America alone lost month, and world wide has already sold millions. Part of the DS's sales spike is down to mario, and part is down to the Nintendo DS.

Actually look how they're advertising the DS lite. You can see that Nintendo are still using their mascot's to push hardware.

As for Master Chef... he was in dead or alive 4 to get him in a game at launch. I don't think there's many mascots that haven't been in games on other companies systems if you include the PC.

MC = Xbox. it's unquestionable.