ARLISEES

I dont think anyone would begin to deny Gabe Newells talent or his leading of one of the most groundbreaking and industry leading PC developers. But he looks hilarious, I mean he sorta reminds me of Peter Griffin.

Yeah ok. Do you know the people most concerned with Playstation fanboys placing amongst the social subconscious are xbox360 fanboys? I mean the table is so accurate, 360 fanboys (while i do love me some 360) are the most OTT and pathetic fanboys, constantly flaming playstation related posts on various forums. Personally I hate rabid fanboyism or when a "community" is created around a product. It begins to drown out open-ended thought and happily allows enthusiasts to descend into hyperbole. The fact that you fanboys jump on to attach rate? I mean, what the hell does that mean? This is the first generation where people have brought up "attachment rates" to make up for the pathetic state of "hardcore" gaming compared to the Wii in terms of sales. I mean why do you care whether PS3 owners are alone or are paid attention to in the media, do you have any friends, a life for that matter?

Once again, remember Vitrues list is merely a composition of brands with community strength, "cult" brands if you would like to call it that. While these brands do often enjoy success (hence the heavy community driven advertising) a successful brand doesnt always mean a successful social brand hence why xbox tops Wii even though the Wii far more successful. The playstation is even in number 15 after the slow sales of their products within the last two years showing a small but relatively significant dedicated consumer base. Starbucks is far ahead of Macdonalds even though the latter has far more global reach, enjoying great sales and growth in these tough times and the former is enduring some of its worst times and stagnant sales. Add to the fact that social brand strength can work both ways, while you get a strong consumer base you can often shoebox you target demographic and only appeal to a certain type, age or gender of consumer which is almost certainly the case of the Xbox360.

Watched QOC on saturday, awesome. The game however, I doubt it will share the awesomeness