I went and read through what I think is the Jupiter report in question. The report is about teen gamers, ages 13-17 and though it classifies the ultra-gamer as spending more than 5 hours per week playing video games and spending over $50 in the last six months, they found that the average "ultra-gamer" spent over $50. Dunno about you but when I was 13-17, I didn't have very much disposable income and had to spend accordingly.
#12 is right. As a marketing/MBA Student, Xbox and Playstation are brands. The BW article did not include companies like Proctor & Gamble since their products are their own seperate brands (Tide etc.). This article evaluated the brand value and I would think that the value of Microsoft and Sony are much more valuable the world over than the Xbox and Playstation brands. Also something to note, with the exception of Google, many of these brands are older and well established. Coca-Cola, the number one brand, has been around for over 100 years and is recognizable by any country. Nintendo has been around longer to establish brand equity. I would think that if the Playstation and Xbox brands continue to be successful and can be transfered to other products, they might end up on Interbrand's list next year.
I think it's great that Joystiq brings articles like these up for discussion. It brings a different perspective of the companies the hold the gaming brands that some of you love/hate.
As someone who can only cook mac and cheese, I would LOVE something like this. I can't cook for beans and so having a device that not only has recipes but would dictate to me and "turn the page" for me would be really, really cool.
Today's hottest game video: Wii fatality
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Gaming brands aren't among world's elite, except 'Nintendo'
Jul 31st 2006 7:29PM (Joystiq)I think it's great that Joystiq brings articles like these up for discussion. It brings a different perspective of the companies the hold the gaming brands that some of you love/hate.
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Jul 31st 2006 7:07PM (Joystiq)