Ted Brown

I'm also a developer, and I try to bring up color blindness issues when I can. Our UI guys know what's up, but for artistic-deficient designers, different colors are usually the only way to quickly distinguish things before final art gets applied. If the colors are too deeply embedded in the design, then... well, it becomes a cost/value discussion, if we should change it or not. Having hard numbers on the number of people afflicted with color blindness will help.

Thanks for the article!

Ravi Rajagopal hit the nail on the head... good on ya, mate! It comes down to what my wife and I WANT versus OBSTACLES we have to overcome. Once the obstacles are out of the way... we're off to the movies! Two basic obstacles are: - A place to keep the kids, because we don't have a reliable babysitter. - A chill place to eat and relax after the movie, because we don't have the time or interest in driving around too much. These have fairly obvious solutions, and I hope any new type of theater takes them into account. But the biggest issue is single theaters trying to serve wildly different types of people. DIFFERENT TARGET MARKETS NEED DIFFERENT TYPES OF THEATERS. - Older couples, in general, are going out to be together outside the house, as a pair. They want an intimate setting, alcohol, good food, and a quiet atmosphere. - Young kids tend to go in large groups, and want fast food, caffeine, arcade games, and big spaces to hang out. Why do you think so many kids go see movies at the mall? They're doing something right! Once you have different theaters, be -selective- about films to show. - Young kids want to see big, fast, and loud on opening night. It will show for a few weeks, and then it's on to the next big ticket. Loyalty is fickle at best, so monetize them while they're there. - Older couples typically want a) comedy b) romance c) action or d) offbeat. If you had, say, four separate viewing rooms, and could GUARANTEE that each one would have a WIDELY ACCLAIMED film from DIFFERENT GENRES, then you could change "Let's go see movie X. Where's it playing at?" to "Let's go see a romance. Theater X always has a good one showing." Many older couples enjoy routine and prestige, both of which can be taken advantage of easily with "reward card" style benefits. I could go on, but this tiny editing window cramps my thinking. =) Ah well! Cheers! -ted