Rocky

Xbox 360 ... Maybe a PS3 next holiday season.

Honestly, I don't understand how this is "hype" ... I'm not denying that it is intended to be hype ... But, seriously, who does this appeal to? The ultra-ripped 1% of gamers that will only buy a game if it is the absolute most system stat hungry thing on the planet?
They were already going to buy this game.
All this does is turn off people with a passing interest (such as myself) as "meh, why bother?"
And, honestly, WHO CARES if the graphics are the "best thing ever"? At one point, Myst was the most gorgeous game ever.
Doom 3 was touted as the most graphically brilliant game ever.
Altered Beast blew me away when I was 10.
Super Mario Brothers 3 was a religious experience when I ripped open the shrink wrap.
Graphics are going to be eclipsed as long as games are being made ... Hyping your game as graphically advanced/intense is only dating it to laughable status in five years and turns off mid-line game BUYERS right now.

Does the game feature roles? I.E. Medic, Covert Ops, etc.?