I love LotRO because of the Epic storyline. It's so nice to have a continuing story in an MMORPG. I also love the Tolkien lore that is infused all throughout the game in all the little details. It's wonderful.
The best thing about LotRO is by far the community. It has the most mature, fun, and happy community I've ever been a part of.
A close second would be the story. I love how you are part of an epic story from the moment you create your character, and how you get to continue that story with every free update.
[Updated] Celebrate LotRO's anniversary with free Turbine Points from Massively!
Apr 26th 2011 5:08PM (Massively)Joyswag: The Lord of the Rings: War in the North-themed JRR Tolkien birthday toast kit
Jan 4th 2011 1:54PM (Joystiq)12 Days of Joyswag: Mass Effect 2 tin, with games, books, and a print!
Dec 16th 2010 6:59AM (Joystiq)12 Days of Joyswag: Enslaved Collector's Edition resin statue and game
Dec 14th 2010 6:36PM (Joystiq)Updated: On the first day of giveaways, Turbine gave to me...
Dec 13th 2010 10:14AM (Massively)Massively giveaway: Exclusive LotRO in-game cloak
Mar 17th 2009 3:03PM (Massively)A close second would be the story. I love how you are part of an epic story from the moment you create your character, and how you get to continue that story with every free update.