Rev. Thwack

Like Scythe said, the Cell is going to go into everything under the sun. Plus they are really not supposed to be all that expensive to make in the first place. The Blu Ray is another good move on their part. Sure, they will loose a bit of money on it to start with, but it's going to be coming out of the same plant that all their future Blu Ray players will be coming from (remember, this is a format they are pushing to replace regular DVDs). Sure, the GPU is going to cost them a bit as well, but with as much as they make in their own plants, the cost for building a PS3 is going to be nowhere near that of the 360, even with all its added goodies.