Colin

I think what ends up happening is after American McGee's Alice, which, if I remember correctly, was a branding move by EA, American moved into consulting. Thats when he moved into the project Scrapland by Enlight. Enlight then wanted to put his name on the cover because it brings more attention to the game. The fact that scrapland is being discussed here and now is a mere tribute to that fact.

Branding works. Its a market move. Love it or hate it, there are worse things going on in the industry. And I dont think making "celebrities" is a bad thing in a blossoming entertainment industry