Kyle Rogoff

"a breeding ground for crappy anime and porn games."

As compared to what? All those systems that are breeding grounds for award-winning anime and porn games?

Personally, I'm disappointed that the Wii version of Double Agent isn't made ground-up. The wiimote totally lends itself to snapping people's necks, etc.

I think it's only effective if the name evokes the quality of previous games (Meier, Wright, etc.). In that role, it serves somewhat of a similar role as those companies that have rarely, if ever, delivered a poor quality game (like Blizzard).

Branding like McGee's only provokes an emotional response ("I like him","I find him annoying", etc.) This might generate buzz or whatever, but I doubt emotional effects have as much of a sales impact as memory effects.