Poohead

Yeah, this reminds me of Jesse Schell's speech at DICE a bit. I'm just a little suspect on whether games can actually engender better behavior. Several good points though. My reactions to Schell's speech can be found here (if anyone is interested): http://ditchingotis.com/front-page/2010/3/12/you-just-ate-a-pickle-bonus-points-awarded-level-up.html

Why worry? Money money money! I actually just wrote about this, albeit in a more general sense: http://ditchingotis.com/front-page/2010/1/23/brand-exhaustion-foreboding-a-future-fraught-with-peril.html