Wari0

I think this stinks! Where is the value proposition for the consumers? How do we benefit as a result of this in game advertising?

If this model were used to distribute games for free or for a nominal fee I would be all for it. There is a clear benefit for consumers in this scenario.

I can also get on board with all who have been saying that in game adverts add to the realism in urban settings.

But this is just wrong... unless Subway/Engage give us a playable Jared skin why should consumers put up with this? I for one won't pay for a game that "forces" advertising into the gaming experience just to make a few bucks.

-out