Mat Schwartz

Come on boys we are bigger than this.

A large amount of games have content which is unlockable only, and no codes are avaliable which enable these extra features. EA is def overcharging on what those unlockables should be worth, but the gamer still has a choice. You play the game, you make progress, you get extras. I don't think this is a new concept.

If you don't directly support it with your money, it won't affect you :)