Enrique De La Torre

Enrique De La Torre
Guadalajara, México

To 35. The Xbox 360 at launch (the official launch in Mexico, February 2)costed 5,000 pesos, which is about the same price as in the US. When the 360 launched in the US some stores here in Mexico sold the imported 360's for a much higher price, but that was before the 360 had launched in Mexico, so it was not up to Microsoft.

Microsoft set the ESRP of their console in Mexico at the same price as in the US. Nintendo set the Wii price as almost the double as in the US, and that's the official mexican Wii launch. It seems Sony will follow a similar path to Nintendo's. Both Nintendo and Sony have their reasons and strategies for implementing a more retailer-friendly aproach but you can't come up with the retail argument while Microsoft is folowing another strategy in the exact same market.

I just had a sandwich.