Pinchy

Deus Ex: HR has been heavily, and rapidly discounted here in the UK. I picked it up for £18.99 - brand new, about a month after release. All three LE versions are currently selling for £11.95 at Zaavi, and according to GamesTracker, 12 other online retailers are selling it below £20. This sort of price cutting would have greatly increased sales here, and I wouldn't be surprised if the same thing has happened in mainland Europe, too.