Proprius

"That number is actually quite surprising given how large a franchise it is; we'd have expected every Wii to be paired up with its very own Zelda game, a 1:1 attach rate."

Wait, so you're saying that an attach rate of over 3:2 is LOW? It seems pretty high to me. 1:1 or even close to that is almost impossible to get. I know Zelda is a huge franchise, but that doesn't mean that every single Wii buyer is a fan.