zombiejesus
Member since: Jan 31st, 2006
zombiejesus's Latest Comments
Blog Activity
| Blog | # of Comments |
|---|---|
| Joystiq | 7 Comments |
Featured Stories
Schilling says he could lose $50 million of his own money in 38 Studios implosion [update: Chafee responds]
Posted on May 29th 2012 10:00AM

Penny Arcade presents Penny Arcade Game starring Penny Arcade
Aug 25th 2006 3:44PM (Joystiq)Paper Mario-esque UT2K4 mod trailer is up
Jul 28th 2006 10:28PM (Joystiq)GBA Player's Choice round two announced
Jul 28th 2006 2:45PM (Joystiq)Konami trademarks "Guitar Revolution"
Jul 13th 2006 10:57AM (Joystiq)"Music games are a fickle genre here in the United States. They were supposed to be one hit wonders, gimmicks with small print runs and fetching large sums on eBay several years after their release. But foreign markets interfered, and the rest is a confusing history.
DDR in US arcades was a bizarre case of globalization gone awry - the domestic division couldn't fill a need, so foreign interests obliged - Konami of US couldn't provide a slew of arcade mixes, but Konami of Japan (and Hong Kong bootleggers) could. The US home releases of DDR were initially in the shadow of the foreign arcade releases, as the licensed songs were an integral part of DDR. Konami was competing with itself until Konami of Japan stopped making DDR mixes and Konami of US could or catch up.
But by that time, everybody stopped caring about DDR.
Guitar Hero came out of nowhere and took the American market by storm. It capitalized on all the areas that DDR neglected - the gameplay is based on a ubiquitous musical instrument and has a bevy of licensed songs.
Guitar Hero is the most successful music game in the US since DDR because it was originally designed and released for the American market. America doesn't like techno music unless it's in a car commercial. Music with non-English lyrics (especially Japanese) is too narrow a market to capitalize on in the US. Guitar Hero took something recognizable, something “American”, and bet the farm on it.
And it worked.
All new music games in the US are going to be in the shadow of Guitar Hero and will be judged accordingly. Beatmania was branded a “lame ripoff of Guitar Hero” when it was released stateside. Though we know Beatmania practically invented the music-making genre, Beatmania had three aspects preventing its success – market penetration, recognizable gameplay, and a lesser focus on licensed songs. Beatmania IIDX priced itself out of the US arcade market and has no bootleggers to fill the void, reducing it to niche status. Though DDR is far away from being actual dancing, Beatmania has almost nothing to do with actual turntabling, and the turntable isn't the most popular “instrument” for that matter. Beatmania is powered by the ingenuity of Konami's in-house artists, not by licenses – you can afford to do that in the electronic music genre, as it isn't driven by personalities as rock music is. Adding that the US release was poorly handled, Beatmania was down for the count before it stepped into the ring.
And now, Konami is going to attempt to take on Guitar Hero with its foreign tailored guitar game with little market penetration.
Guitar Hero should be a wakeup call to Konami when they market “Guitar Revolution” or any other 'new' Bemani game the US. You have no street cred, you must give concessions to the American market (personalities), and foreign markets will not help you this time. If you fail to do this, the Guitar Revolution is going to be unstrung rather quickly.
"
Xbox 360 firmware hack boots copied discs
May 17th 2006 11:01AM (Joystiq)YES! now time to buy a 360 lol
A lucrative new DS feature
Jan 31st 2006 11:49PM (Joystiq)360 dash update fixed demo-disc exploit, too
Jan 31st 2006 7:22PM (Joystiq)what are you talking about gamecube uses normal mini dvds like the sony handicams or if you really wanted to you can get a gamecube modtop that allows you to use normal 4.7 dvds.