Most unique? Do you mean most rare/valuable? Pretty much all collections are unique, i.e. are one of a kind. It's a common error to make, but to keep it in the header does draw substantial attention to it.
I think he's right, and to be honest the increasingly geeky arguments here to a certain extent confirm his point. Mario is clearly the biggest brand within the gaming world, and whether he's becoming more/less important, he's still very much within the gaming niche- any related products are aimed squarely at the tyope of consumer who enjoys playing mario games. On the other hand, the character of Lara Croft has achieved a cross-over success into the mainstream media, appealing to people outside gamers. And, as an aside, this has been done with many many fewer core products (i.e. lara croft branded games vs. mario branded games), and during a much shorter lifetime.
Google Maps reveals hot new trend: Dutch wall parking
Apr 25th 2007 3:50AM (Autoblog)World's Most Unique Wine Collection Stolen
Aug 23rd 2006 4:47AM (Luxist)Fuzzy logic: Lara Croft > Mario?
Aug 17th 2006 5:20AM (Joystiq)Nintendo 1995 advertisement
Feb 16th 2006 5:24AM (Joystiq)