Pixe1

I went to see a film today at one of the cimemas doing these live ads. The lights dimmed, the Wii advert played. I waited intently for it to pause and the acting to start...

Nothing happened! The advert played to completion. What a ripoff. The film turned out to be poor (and it was given 5*). Grrr. When I left the cimena, I saw that they had set up a Wii stall that people could play. Shame.


Anyway,

This "gimmick" is a great idea. In the UK, this sort of advertising would go down very well. There are always ads before films, so why not make them new and interesting?

The adverts are being shown at the Arts Picturehouse. We're talking about arty cinema-goers that may never normally pay attention to games adverts, let alone buy a console. This marketing could be what's needed.