A view of Namco Bandai's booth.
If you noticed in the first image, Namco Bandai has two mega-sized screens playing on opposite corners of the booth.
... And here's what lies behind those massive screens: a ton of gaming kiosks! (Note: half of these are Gundam related.)
Naruto: Ultimate Ninja Storm is quite popular with the crowd ...
... But Idolm@ster is even more popular!
Macross Ace Frontier and Soul Eater are shown side-by-side.
And here's a bunch of Gundam games. (Not pictured: Gundam Musou 2)
Here are two RPGs for Wii: Fragile and Sky Crawlers: Innocent Aces.